blog, small business

What’s the “right” step for small business owners?

Do you ever second guess yourself? Was that the right decision? “Everyone” is doing “this.” The “experts” say to do “this.”

It’s easy to get lost in the maze of should’ve, could’ve, or would’ve answers. As small business owners, it’s particularly easy because it’s all on your shoulders – no pressure!

I found myself caught up in that dilemma. If you’ve been to this blog recently, you’ll notice there hasn’t been a new one published for a while. Ouch!

The “experts” say a blog needs to focus on what your target customer is looking for. Which in my case meant social media, email marketing, and online marketing so that’s what I started to do. For ten blogs.

Every day, I’d say to myself, “Okay I’ll start writing that blog today.” And every day, there was always something else for me to do. I spent a lot of time on title generator sites (yep, websites that will spit out so many potential blog titles your head will spin!). Still couldn’t quite do it.

I wish I could say I had an epiphany but it was more a gradual realization of how much I enjoyed writing the monthly emails. And how people responded. They are relevant to marketing or small business experiences but are more personalized – my observations about something I’d witnessed or experienced.

So what’s the difference? The “business” blog felt manufactured. There are hundreds (thousands!) of blogs and articles telling “How to Write a Killer Email Subject Line” or “Top Ten Things to do on Your LinkedIn Profile.” I know because I read most of them.

So what to do? Listen to the “experts” and make myself write anyway? We know how well that works! Or just stop altogether – basically what happened.

Like many business owners – people in general – 2020 (and 2021) is about shifting direction or taking a pivot.  This is a step in that direction. What steps are you taking?


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